A pioneer in online shopping we launched our first site in 2000 selling contact lenses but we always knew we wanted to do more. Within a few years.We began offering a curated selection of designer glasses and sunglasses as well driven by a passion to bring prescription eyewear to people who often found it out of reach. And we did not stop there.A pioneer in online shopping we launched our first site in 2000 selling contact lenses but we always knew we wanted to do more. Within a few years.We began offering a curated selection of designer glasses and sunglasses as well driven by a passion to bring prescription eyewear to people who often found it out of reach. And we did not stop there.