Frigidaire is the US consumer and commercial home appliances brand subsidiary of European parent company Electrolux. Frigidaire was founded as the Guardian Frigerator Company in Fort Wayne Indiana and developed the first self contained refrigerator in 1916. In 1918 William C. Durant a founder of General Motors personally invested in the company and in 1919 it adopted the name Frigidaire.Frigidaire is the US consumer and commercial home appliances brand subsidiary of European parent company Electrolux. Frigidaire was founded as the Guardian Frigerator Company in Fort Wayne Indiana and developed the first self contained refrigerator in 1916. In 1918 William C. Durant a founder of General Motors personally invested in the company and in 1919 it adopted the name Frigidaire.