Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele the House has redefined luxury for the 21st century further reinforcing its position as one of the world most desirable fashion houses. Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele the House has redefined luxury for the 21st century further reinforcing its position as one of the world most desirable fashion houses.