Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers immediately after their runway show.Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers immediately after their runway show.