There was a time in the 90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too serious state of the cosmetics industry. They longed to start a company that brought back unapologetic glamour and femininity.There was a time in the 90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too serious state of the cosmetics industry. They longed to start a company that brought back unapologetic glamour and femininity.