Anastasia Beverly Hills President Claudia Soare leads the companys day to day operations product development and marketing for the brands best selling prestige cosmetics line. As the daughter of ABH Founder Anastasia Soare there may be no better suited executive given her own voracious entrepreneurial spirit and hands on experience through the years working in every layer of the organization from receptionist to salesperson to product tester. Anastasia Beverly Hills President Claudia Soare leads the companys day to day operations product development and marketing for the brands best selling prestige cosmetics line. As the daughter of ABH Founder Anastasia Soare there may be no better suited executive given her own voracious entrepreneurial spirit and hands on experience through the years working in every layer of the organization from receptionist to salesperson to product tester.