The Armoury is our flagship store and located below the podium at the west side of emirates stadium close to holloway road.It features the full range of PUMA kit and PUMA training wear and arsenal fashion and merchandise for men women and children. An extensive personalisation area allows fans to create their own bespoke items and the shirt printing area enables fans to add their hero name or their own name and number on the back of their shirt. The Armoury is our flagship store and located below the podium at the west side of emirates stadium close to holloway road.It features the full range of PUMA kit and PUMA training wear and arsenal fashion and merchandise for men women and children. An extensive personalisation area allows fans to create their own bespoke items and the shirt printing area enables fans to add their hero name or their own name and number on the back of their shirt.