Backcountry.com was founded in 1996 with a $2000 out of pocket investment by lifetime friends Jim Holland and John Bresee. The two started the online business with a sparse collection of avalanche gear and began selling gear from their garage in Park City Utah under the domain names BCstore.com and BackcountryStore.com. The store first sale a Pieps 457 Opti finder avalanche beacon happened in February 1997. The company purchased the domain name backcountry.com for $75000 in 2004 On July 1 2015 TSG Consumer Partners purchased Liberty stake in Backcountry. On December 11 2015 Backcountry CEO Jill Layfield resigned from her position as Backcountry.com CEO after working for the company in various capacities for 11 yearsBackcountry.com was founded in 1996 with a $2000 out of pocket investment by lifetime friends Jim Holland and John Bresee. The two started the online business with a sparse collection of avalanche gear and began selling gear from their garage in Park City Utah under the domain names BCstore.com and BackcountryStore.com. The store first sale a Pieps 457 Opti finder avalanche beacon happened in February 1997. The company purchased the domain name backcountry.com for $75000 in 2004 On July 1 2015 TSG Consumer Partners purchased Liberty stake in Backcountry. On December 11 2015 Backcountry CEO Jill Layfield resigned from her position as Backcountry.com CEO after working for the company in various capacities for 11 years