We started in 2006 and have not stopped smashing it since. A global brand and always bringing something new with over 100 new products dropping on the daily and bringing you the latest looks for less. We make fashion accessible and fun. boohoo is for girls. All girls.We started in 2006 and have not stopped smashing it since. A global brand and always bringing something new with over 100 new products dropping on the daily and bringing you the latest looks for less. We make fashion accessible and fun. boohoo is for girls. All girls.