Emily Schuman created the blog Cupcakes and Cashmere in March 2008. At the same time, she always imagined a dedicated site that would house all of her favorite things. Nine years later she launched Shop Cupcakes and Cashmere which carries her clothing line as well as exclusive collaborations and hand selected apparel and homeware.Emily Schuman created the blog Cupcakes and Cashmere in March 2008. At the same time, she always imagined a dedicated site that would house all of her favorite things. Nine years later she launched Shop Cupcakes and Cashmere which carries her clothing line as well as exclusive collaborations and hand selected apparel and homeware.