Back in the 70s an enterprising young businessman named Yoshida owned a popular education company in Tokyo. Believing knowledge is the key to enlightenment Yoshida was naturally curious about the world beyond Japan so he packed up and travelled to Europe. In Spain he met an olive farmer whose family had been producing the highest grade of organic oil available for more than 200 years. Immediately he made the connection between traditional Japanese herbology and the antioxidant properties of olive oil and a new skincare philosophy was born.Back in the 70s an enterprising young businessman named Yoshida owned a popular education company in Tokyo. Believing knowledge is the key to enlightenment Yoshida was naturally curious about the world beyond Japan so he packed up and travelled to Europe. In Spain he met an olive farmer whose family had been producing the highest grade of organic oil available for more than 200 years. Immediately he made the connection between traditional Japanese herbology and the antioxidant properties of olive oil and a new skincare philosophy was born.