Ellie Boutique originally debuted in November 2003 following a long year of conceptualizing and planning and dreaming the store into existence. Ellie Boutique was designed to fill a need that the girls saw lacking in their University town clothing that was fashion forward and yet affordable for everyone.Ellie Boutique originally debuted in November 2003 following a long year of conceptualizing and planning and dreaming the store into existence. Ellie Boutique was designed to fill a need that the girls saw lacking in their University town clothing that was fashion forward and yet affordable for everyone.