PrettyLittleThing was founded in 2012 by brothers Umar and Adam Kamani. From humble beginnings as an accessory only brand with just 20 products on site.We have since grown into a forward thinking fashion brand aimed at bringing killer and affordable style to female fashion breakers and makers.PrettyLittleThing was founded in 2012 by brothers Umar and Adam Kamani. From humble beginnings as an accessory only brand with just 20 products on site.We have since grown into a forward thinking fashion brand aimed at bringing killer and affordable style to female fashion breakers and makers.