Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements and is headquartered on Long Island, New York in the United States. Vitamin World was acquired by private equity firm Center Lane Partners in 2016. In December 2017, Feihe International, Inc. acquired Vitamin World. Vitamin World was founded in 1977 by Arthur Rudolph and is headquartered in Great River, New York. Vitamin World was a subsidiary of NBTY Inc. NBTY manufactured and sold products under the \"Vitamin World\" label and currently does so under the \"Holland and Barrett\" and \"Puritans Pride\" labels.Under NBTY, Vitamin World had retail stores in North America, Holland and Barrett currently has retail stores in the United Kingdom, and Puritans Pride is an online catalog phone ordering division. The companies sell similar products, but each caters to different customers. Vitamin World sells many of its own supplements under the \"Vitamin World\", \"Herbal Authority\", and \"Precision Engineered\" brands. General vitamins and minerals are sold under the \"Vitamin World\" brand. Natural beauty products are sold under the \"V Therapy\" brand and sports nutrition products are sold under the \"Precision Engineered\" brand. Vitamin World sells products from third party vendors, the majority of which are sports nutrition products.Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements and is headquartered on Long Island, New York in the United States. Vitamin World was acquired by private equity firm Center Lane Partners in 2016. In December 2017, Feihe International, Inc. acquired Vitamin World. Vitamin World was founded in 1977 by Arthur Rudolph and is headquartered in Great River, New York. Vitamin World was a subsidiary of NBTY Inc. NBTY manufactured and sold products under the \"Vitamin World\" label and currently does so under the \"Holland and Barrett\" and \"Puritans Pride\" labels.Under NBTY, Vitamin World had retail stores in North America, Holland and Barrett currently has retail stores in the United Kingdom, and Puritans Pride is an online catalog phone ordering division. The companies sell similar products, but each caters to different customers. Vitamin World sells many of its own supplements under the \"Vitamin World\", \"Herbal Authority\", and \"Precision Engineered\" brands. General vitamins and minerals are sold under the \"Vitamin World\" brand. Natural beauty products are sold under the \"V Therapy\" brand and sports nutrition products are sold under the \"Precision Engineered\" brand. Vitamin World sells products from third party vendors, the majority of which are sports nutrition products.