WhatSheBuys is an upscale online boutique with an eye for fashion and everything chic. We started out as a husband wife team in San Marino California and have grown into a five star destination site published in Cosmo Glamour InStyle and RedBook. Our small team of 10 has carefully curated over 79 brands and counting offering tried and true designer brands and up and coming names. WhatSheBuys is an upscale online boutique with an eye for fashion and everything chic. We started out as a husband wife team in San Marino California and have grown into a five star destination site published in Cosmo Glamour InStyle and RedBook. Our small team of 10 has carefully curated over 79 brands and counting offering tried and true designer brands and up and coming names.